Meet The Editor, Freelance Copywriter James Morgan

Hello. I’m James Morgan, a freelance copywriter who has edited TFT since 2009. I’ll quickly tell you about me.

I’m a blogger and author with over 20 years’ writing experience and qualifications from the Chartered Institute Of Marketing. I’m a former London agency copywriter – I worked at the direct marketing arm of JWT for three years – but decided to go freelance to pursue other opportunities. One of them was founding this blog. It’s been a ride!

My career has given me the opportunity to work on big brands and local SMEs in London, Kent, and beyond. I’ve written copy for organisations like British Gas, Diageo, Fidelity, Avis, and The Department Of Health. I’ve also completed a PhD and written a book about the concept of US imperialism. It’s stocked in major university libraries like Oxford, LSE, Harvard and Stanford. There are probably a few students cursing me right now.

These days I specialise in writing websites (with or without SEO), brochures, blogs, direct mail, emails, white papers, straplines and slogans, and other marketing communications. I’ve also written about sport for the sport blog, Talking Baws, and the Vodaphone blog.

If you’d like to hire me for an upcoming copywriting or sports writing project, don’t hesitate to call 01892 576786 or email You can find out more about my work and browse my online copywriting portfolio at

If you’re looking for a good old fashioned creative team I work alongside experienced art director Martin Wells. We recommend Realising Designs in Whitstable if you need a website. I’ll take care of the copy of course.

In the meantime please enjoy The Full Toss. I hope you like it.

freelance copywriter