Meet The Editor, James Morgan

Hello. I’m James, a freelance copywriter and cricket blogger who has edited TFT since 2009. I’ll quickly tell you about me.

I’m a writer and author with over 20 years’ professional experience. I’m a former advertising agency copywriter – I worked at the direct marketing arm of JWT for three years – but decided to go freelance to pursue other opportunities. One of them was to become a cricket blogger and found this website. It’s been a ride!

I’ve written copy for big brands and penned sports articles for the the 888 sport blog, Talking Baws, and the Vodaphone blog. I’ve also completed a PhD and written an academic book about the concept of US imperialism. My real area of expertise, however, remains the cover drive.

If you’d like to hire me for an upcoming copywriting or sports writing project please email [email protected] You can find out more about my work and browse my online portfolio at

In the meantime please enjoy The Full Toss. I hope you like it.