The World Cup so far

Moment that gave the game away Sky Sports opting to anchor their coverage from the studios in west London, not on location in the subcontinent. Tacit acknowledgement that England supporters are ambivalent  about the whole tournament.

Most self-deprecating commentary Mike Atherton to Ravi Shastri: “Tendulkar’s made fifteen centuries with the same bat? That’s as many as I made in my whole international career. And that’s just what he’s done with one bat…”

Least subtle marketing prop The Gatorade-sponsored drinks trolley, which resembles a mobile rocket launcher, and which must surely be the largest drinks-carrier in the history of the game.

Most cringe-making advert Mark Nicholas stiltedly interviewing Shane Warne about the merits of Advanced Hair Studios. This must truly be seen to be believed.

Most optimistic Sky Sports trail “And there’s more action tomorrow morning, so join us from 3.45am for Kenya v New Zealand.”

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