All this international summer we’ll be trying to find out how much it costs to attend England matches. Last month we reported on ticket prices for the New Zealand tests at Lord’s and Headingley. Now we’ll look at the five Royal London ODIs between England and New Zealand, which begin this afternoon at Edgbaston.
During the winter I wrote to every host county, asking them how many tickets they were selling, at which prices, for each fixture. No county apart from Durham and Glamorgan were prepared to tell me how many were on sale at a specific price – although Warwickshire came very close. This means the other three counties have not disclosed enough information for us to determine the average ticket price, only a notional figure.
The following information was correct as of pre-season and takes into account neither booking fees, nor any discounts offered subsequently.
Edgbaston – 9th June
Warwickshire disclosed the capacities of their stands, although they say the figures don’t represent their full stadium capacity. “We could require up to 1,000 seats for the sightscreen and hospitality could take a bigger or smaller allocation on particular days”. Their standard hospitality capacity is 2,100, and they also provide 400 seats for disabled spectators and carers.
In addition to what’s below, the club also sell tickets for the Tom Dollery Lounge and David Heath Suite, for £40 and £35 respectively (£20 and £15 for under-sixteens). These are for members only, so I will exclude them from the main analysis.
Their public-sale tickets are as follows:
South Stand Lower: £35 (capacity 2,132).
RES Wyatt: £35 (4,445).
Skyline: £40 (786).
West Stand: £30 (3,670).
Eric Hollies: £30 (5,945).
Press Box: £35 (841).
Raglan: £35 (2,083).
Drayton Manor Family Stand: £25 (1,390).
Stanley Barnes: £25 (not disclosed).
Based on these figures, the average ticket price for today’s ODI at Edgbaston is £32.27. Tickets for under-sixteens range from £20 to £5, at an average of £11.59.
For a family of four – two adults and two children aged fifteen or younger – tickets for the day would cost an average £87.72.
Warwickshire also told us that in comparison with their equivalent 2014 ODI fixture “we’ve changed our pricing policy by making tickets between £25 and £40, rather than £35 and £75 for Sri Lanka”.
The Oval – 12th June
Surrey CCC have sold tickets at these prices, stand by stand. I have excluded sections which are members-only or described as not for general purchase. The full listing is here.
Lower Bedser: £75.
Upper Bedser: £85.
Lower Lock: £70.
Upper Lock: £90.
OCS Lower: (average by block) £65.27.
Peter May £55.
Unlike with Edgbaston, we can’t calculate a true average. We can essay a notional average by assuming each stand has an identical capacity. Using this approach, we can say the ‘average’ ticket for the Oval ODI costs £74.32. Under-sixteens’ prices are all exactly half the adults’ (average £37.16). The family of four price is £222.96.
The Ageas Bowl – 14th June
Hampshire responded to our request by directing us to the ticketing zone of their website. These pages did not disclose the full range of price options. All they enabled us to do was click on certain seats – as if we intended to purchase them – at which point the price was revealed. It was not feasible for us to conduct this process for every single seat in the ground – and at any rate, only the unsold ones were visible. Therefore we can say little about the Ageas tickets, save this brief information, on their site:
“Adults from £40. Under 17s £15”.
Trent Bridge – 17th June
Radcliffe Road: £52.
Hound Road: £52.
New Stand: £42.
Fox Road: £42.
William Clarke: £37.
Using the same methodology as with the Oval, the notional average ticket price for the Trent Bridge is £44.40. All under-sixteen tickets are £10. The notional family of four price is £108.80, although Nottinghamshire also offer this specific package, in the William Clarke stand only, for £84.
Emirates Durham – 20th June
Durham, uniquely, disclosed the exact numbers of seats available at specific prices.
Don Robson Pavilion, South Terrace and North Terrace: £50 (4,500 tickets in total).
County Durham Stand, South West Terrace and North West Terrace: £45 (4,500 tickets).
Castle Insurance Stand: £40 (5,000 tickets)
Family Stand: £40 (500 tickets).
The average ticket price at Durham, for the New Zealand ODI, is £44.65. Under-sixteens’ tickets range from £15 to £5, and the average is £11.38, making the family-of-four package £112.06.
The bottom line
The variations in the degree of disclosure are interesting. Durham, and to nearly the same extent Warwickshire, are happy to tell consumers what their tickets really cost. Surrey and Nottinghamshire are more coy, while Hampshire said virtually nothing at all.
There’s also a distinct variance in the prices themselves. Tickets for Edgbaston, by almost any fair measure, are relatively cheap, while seats at Trent Bridge and Durham are by the same yardstick fairly reasonable. But Oval tickets are much more expensive – more than double the price of Edgbaston’s.
Children can attend three of the four ODIs for barely more than a tenner – something I think we can all commend. Again, Surrey are the great exception – their average under-sixteens ticket is nearly quadruple the price of Nottinghamshire’s.