Has It Really Been Ten Years?

Back in September 2009, I played a social cricket match somewhere just outside London. I can’t remember the exact date, or the exact location, but I remember having a conversation about cricket blogging with our illustrious skipper, a certain Maxie Allen esq, in the pub afterwards.

After drinking a couple of ales we decided to start our own blog. And after briefly flirting with the name It’s Just Cricket, we decided that The Full Toss sounded more robust and memorable. It also sounded a bit more subversive (if that’s the right word) and in tune with both our village cricket roots and English cricket’s grass roots in general.

We finally got the blog off the ground at the end of the year when England were touring South Africa. It was a fantastic series, with the champagne moment(s) belonging to Graham Onions, who famously blocked out the final over at both Centurion and Cape Town to earn England an unlikely series draw.

Maxie and I loved covering the series – although we used to be thrilled when traffic reached three figures per day back then (!) – and The Full Toss was up and running. We even published our very first logo. Remember this little fella? It’s so bad it might’ve been created by the ECB’s own marketing agency. We were very pleased with it at the time though.

I can’t believe the blog is still going ten years later. Maxie has long since retired to the stands – unlike me he took the sensible decision to focus on his career and his family – but I’ve managed to keep things going with a little help from guest writers along the way. Thanks so much for all your help. And thanks to all those regular readers and subscribers who have kept the debate going in the comments. This place wouldn’t be the same without you.

The blog is now stronger than ever, with two to three thousand unique visitors every week, nearly one thousand subscribers, plus a growing presence on Twitter and more recently Facebook. After a brief experiment with advertising last month, I’ve calculated that I could give up my day job and run this site full time if I can increase TFT’s audience tenfold. Considering where we were in 2010, that doesn’t seem as fanciful as it might sound.

So what’s happened over the last decade? Obviously a lot. Some of it fantastic – we won The Ashes down under in 2010/11, briefly reached No.1 in the world Test rankings, and won both the T20 and ODI World Cups – but there have inevitably been lows too.

The particular lowlights were losing the Ashes 0-5 and 0-4 down under, failing badly in the 2011 and 2015 World Cups, and two corrosive off-field controversies that violently damaged the relationship between supporters and the ECB. I’m referring, of course, to the sacking of Kevin Pietersen (which was handled deplorably) and the introduction of The Hundred next year, which was done without any fan consultation whatsoever.

A continuous theme had also been the slow decline (some would say the managed decline) of first class cricket on our shores – which is precisely why we started the decade as a strong Test team but will finish it as a weak one showing no signs of improvement. What’s more, looking at the domestic schedule for 2020, it’s pretty clear to me that things are going to get worse before they get better. Indeed, the very future of our county structure looks bleak because it’s being attacked by the very administrators who are supposed to protect it.

Who’d have thought back in 2010 that the biggest existential threat to the English game would turn out to be those actually governing that game? It’s a perplexing state of affairs.

Consequently, although there has been some brilliant cricket played over the last decade, the most significant development in my humble opinion has been the growing disconnect between those who run the sport and those who watch it. And that’s a massive, massive shame.

When Maxie and I founded TFT at the end of 2009, we saw the ECB as custodians who, despite occasional mistakes, genuinely wanted the same things as supporters – a thriving domestic product centred around the county championship, a strong England Test team, and a competitive white ball outfit that could compete for international trophies. It’s worth pointing out that Test and white ball success don’t have to be mutually exclusive. In 2010 we won the T20 World Cup in the Caribbean and The Ashes down under in the same year.

Unfortunately the ECB seems to have very different priorities to supporters these days. And they don’t particularly care what opposition they encounter when pursuing these sometimes very controversial objectives. The disconnect I described earlier has therefore evolved into hostility and cynicism. As supporters we’ve learned that our views really don’t count. We’re simply there to buy tickets, wear the merchandise, fork out for our Sky subscriptions (remember that Sky are now described as the board’s ‘strategic partners’), and if we don’t like the ECB’s ideas then they’ll find a whole new audience instead – or at least try to.

For me this has been the most troubling change of the last decade. When Pietersen was sacked without a satisfactory explanation from the board – there were just whispers, a terrible PR campaign, and a cynical attempt to frame the controversy as a Cook versus KP war (an account now debunked by Cook himself who felt unfairly hung out to dry) – I never thought the board would swoop so low again.

Unfortunately I was wrong. The nonsensical, unnecessary, and totally unjustified introduction of The Hundred has been even worse. When we heard Graves and Harrison tell MPs at the DCMS committee that The Hundred was necessary in order to get cricket back on terrestrial television, even though the BBC signed up when it was scheduled to be a T20 tournament, we knew for sure that those in charge of English cricket simply can’t be trusted.

Unfortunately, because the ECB want to move the game in a different direction from supporters, cricket doesn’t really feel like our game anymore. I’ve been trying to think of parallels with other sports and the best comparison I can think of is when Wimbledon FC were moved to Milton Keynes by aloof Norwegian owners back in 2003. The Norwegians argued that the club needed to move on to survive – sound familiar? – and so they stole it from the community in order to increase profits. The subsequently success of AFC Wimbledon, which was founded by supporters thereafter and has slowly climbed its way back up the leagues, proved that the Norwegians’ claims at the time were entirely false.

However, I don’t want to dwell on the big negative forever. The last decade has also provided moments of joy to savour. We’ve seen some great games, great players, and great moments. Here are the ones which stand out for me ….

Moment Of The Decade – “Put the Beer away, put the champagne on ice”.

Remember these immortal words? This is how Nasser Hussain’s reacted in the commentary box when Chris Tremlett bowled debutant Michael Beer and England won the Ashes at Sydney in January 2011. “Twenty-four years of pain in Australia … finally they are beaten at home by England”.

As someone who was just ten years old when Mike Gatting’s team triumphed back in 1986, this remains my first (and only) experience of England winning the trophy that matters most down under. Yes the Aussies were at a low ebb at the time, but Andrew Strauss and Andy Flower’s game plan of batting with patience and bowling with discipline worked a treat.

In many ways this was a victory for traditionalism. England’s batsmen at the time knew how to knuckle down, and the bowling attack lacked X-factor but made up for it with persistence and accuracy. Jimmy Anderson, Chris Tremlett, and Tim Bresnan weren’t quick, and Graeme Swann wasn’t particularly effective on the tour either, but they played as a unit and exposed Australia’s frailties and lack of togetherness.

Series Performance Of The Decade – Alastair Cook, India 2012

There were so many candidates but ultimately this one sticks in my memory. Long-term readers of this blog will know that I was never a massive fan of Cook the batsman but he was superhuman when England won in India in the winter of 2012. Although Pietersen’s heroics at Mumbai, and the bowling of Swann / Panesar received most of the plaudits, Cook was the glue that held everything together.

Alastair scored 176 in a losing cause in the first test, 122 in the KP game at Mumbai in the second test as England pulled level, and 190 in the third test as England went 2-1 ahead. Overall he scored 562 runs in 4 Tests at an average of 80. That was over two hundred runs more than England’s second leading run scorer (Pietersen) who scored 338. For a young captain to bat like that was phenomenal. And he skippered the side pretty well too.

Individual Match Performance Of The Decade – Ben Stokes, Headingley 2019

I’ve seen numerous publications give this honour to Stuart Broad for his 8-15 at Trent Bridge. However, much as I thoroughly enjoyed Stu Pot’s rampage, the pitch was very green that morning and he merely ‘used the facilities’ effectively. Instead, therefore, I looked at batting performances when conditions were tougher.

Joe Root has made some lovely hundreds but I can’t think of one that really stands out. Instead, therefore, I was tempted to give Pietersen the award for his epic at Mumbai, his brilliance against South Africa at Headlingley in the “it’s tough being me” game, or even his century in sweltering conditions in Sri Lanka (perhaps his most underrated hundred).

But at the end of the day I just can’t resist Stokes at Leeds this year. He won the game on his own, in the 4th innings, against a very good attack, when the game seemed totally lost. I still can’t believe we won that match. It was remarkable.

Player Of The Decade – Jimmy Anderson

I don’t think I’ve admired a bowler more than I admire Jimmy. He’s never been especially quick, he’s not especially tall, but what he does possess are special skills – not to mention incredible athleticism and longevity.

The amazing thing about Anderson is that he seemed to keep improving as he got older. Most bowlers are washed up when they’re 34. Jimmy is currently 37 and he’s averaged 24, 18, and 23 in his last three years in Test cricket. He averages 30 this year but has only played a handful of games due to injury. He hasn’t lost any pace so I don’t see any reason why he won’t continue to take hatfuls of wickets if he stays fit.

Rumour has it that Anderson might be the one to make way for Dom Bess at Cape Town. I would find this remarkable. How can England even consider leaving out their most prolific seamer of all time for Somerset’s No.2 (or arguably No.3) spinner? England need to find room for a slow bowler but Anderson should NOT be the one to make way. Judging him on one game (his first after 5 months out) rather than his 577 Test wickets over 150 games would be incredibly silly. So silly, in fact, that I expect Root and Silverwood might actually do it.

England Team Of The Decade

These things are usually quite subjective exercises but on this occasion I think the team basically picks itself: Cook, Strauss, Trott, Root, Pietersen, Stokes, Prior, Swann, Broad, Tremlett, Anderson. 12th man: Ian Bell.

The only contentious pick here is obviously Tremlett. However, in the absence of anyone genuinely quick (Archer is still wet behind the ears) I’ve gone for someone who was uber reliable when at his very best. Tremlett was quick enough, got unsettling bounce, and also offered good control. I’m obviously thinking of the 2010/11 Tremlett when he took 17 wickets at 23 on Australian wickets with that Kookaburra ball.

That’s it from me for now. Happy new year folks. And thanks again for all your support over the last decade. It’s been emotional.

Cheers,

James

35 comments

  • Happy 2020 James. I’ve very much enjoyed reading your stuff in the last year or so.
    WTTK

  • Hi James

    I’ve been with you what seems a long time! When Maxie toddled off I thought that was it, The End. But I was wrong. You have kept the blog going to a good standard for years and you deserve a pat on the back! I also agree that you have got some good guest writers who have written some thoughtful pieces. Happy New Year to you all!

    Well done and best wishes for the next 10 years.

    Mike Beck

  • Keep up the good work James. Your blog has become essential reading! Thanks and wishing you a busy, happy and peaceful New Year!

  • Thoroughly agree with your comments on the perspective of the ECB. I feel angry and frustrated at their refusal to take on board the genuine fears of those of us who love cricket , but what saddens me most is that my fears are dismissed as nothing more than a stubborn negativity; I’m seen as a dinosaur who won’t buy into the Graves/Harrison vision and nothing more. I thought that chasing the cash with Stanford might have taught them a few salutary lessons. Clearly not. What can we do to make someone listen?

    • I see that Graves has been awarded a CBE for ‘services to cricket’. I assume that when he has fully converted it to an outpost of baseball he will be rewarded with a Dukedom.

  • Great effort, James, I don’t know how you do it. Your main objective this new year should be to find others to share the load thus ensuring the blog should continue for many a year. HNY.

  • Well done James … TFT is/should be required reading for cricket lovers everywhere. I don’t think I’ve missed a single post from you or Maxie in those ten years, whether it’s raining or shining on the English game. Keep up the pressure on the hideous corporate types who are running things at the moment – four-day Tests are looming into view today – and if you’re spotted in the stands at a Hundred game next summer, you better have a decent excuse! Keep up the brilliant work.

    A Happy New Year to you and yours.

  • James, you forgot the dumbest decisions of the decade….

    Her’s a start –

    Ben Stokes – SPOTY. Great role model, act like * Edited * and win a prize
    Ben Stokes – Queen’s honours – ditto
    Joe Root – captain of England – the best players generally don’t make a great captain i.e.Brearley
    Joe Root – Queen’s honours – seriously, what did he actually do in the last 12 months? Didn’t win a series and batting average heading south – well done son, here’s your gong
    The Hundred – enough said
    Kit sponsors of The Hundred – someone should of been sacked
    Jason Roy – selected as a test player, speechless

    That’s it for now, but please add!

    HNY!

    • Strauss, 4th Test in South Africa, having a 1-0 series lead, winning the toss and electing to bat in perfect bowling conditions. England duly lost.

      Giles apology to the stakeholders after having lost to the Dutch for the second time in two attempts in a T20I, If that was not foreboding, then nothing ever will be.

      The appointment of Moores, Downton and a few others certainly qualify as dumb decisions. Not that anyone is responsible of course. The ECB only take credit for success, even if they had nothing to do with it. See Chance to Shine and other non-ECB funded initiatives to get people playing cricket.

      Persistent and deliberate selectorial gaffes. Much more prevalent at the end of the decade than at the beginning though. How on earth Bairstow got to play the last Test as a specialist batsman in South Africa, even ahead of the local village drunk is already the stuff of legend(ary incompetence).

      The deliberate ruining of Finn. In the next decade (if he does not pack his bags fairly quickly) chances are we’ll be saying the same with regards to Archer.

      And that is excluding the Big 3 Power grab that Giles Clarke executed with some help from Srini and co, which has made 98% of all Member nations of the ICC poorer (and it does not reflect well on most English cricket journalists that they could not even be bothered to analyse it (Mike Selvey in particular); in fact they have become cheerleaders for incompetence.

      • Well said dArthez – especially the last paragraph.

        On the ruining of Finn, I’d place that in the wider context of any number of players whose faces somehow didn’t fit (Tremlett, Carberry, Panesar, Compton and Rashid also come to mind).

    • Stokes didn’t act like a ****, he was cleared.
      Root was England’s highest run scorer in the World Cup, which England won.

      • Look at the video, Stokes is a thug.
        Root has done nothing to deserve a gong, seriously, most runs? A gong? Give it to social worker, far more deserving.

      • * Commented edited because it discusses legalities *

        (Had calls from lawyers in the past)

    • But the winner has to be the decision to give the gloves to Jos Buttler. Buttler may rate his place as a bat (no – I am not convinced either), but the only player in my memory that would be below him in a race for the gloves is Phil Tufnell.

  • Keep up the good work James ! I really enjoy your pieces. It just be very gratifying for you to know that so many people appreciate your efforts.

  • Hey Morgsie,

    Many congratulations on the tenth anniversary of the blog. Here’s to the next ten and many more to come!

    Cheers,
    H

  • Thanks to everyone for these fantastic comments. It means a lot. I’m glad you all enjoy the blog. It wouldn’t be possible, of course, without everyone who reads and comments BTL.

  • Well done James and Happy New Year. Hopefully we’ll be hearing a pithy assessment of the latest travesty (4 day Tests) from you shortly.
    Incidentally if we’re just picking players at their best, I’d have Finn for Tremlett in the team of the decade.

  • Happy new year James and many thanks for all your work in keeping the blog going. I hope your health is on the mend.

    Your piece on whether KP was more sinning or sinned against was the finest single article I read on that sorry debacle (and that was a lot!). I fear that those currently running the game will provide plenty more ammunition in the year ahead….

  • Happy New Year James, and many more of them. Thanks for entertaining us all year round with your witty, amusing, pithy, and right-on comments. You manage to make a winter’s day like today (foggy, bloody cold, and generally miserable) seem like a summer’s day!
    When does the county season start …….

  • Congratulations James and happy new year. Agree with most of your awards. There’s a very good piece by George Dobell on Cricinfo on the decline of the test team and the ECB’s role in it. Worth a read.

  • Well done, James. Yours is a must read blog. I don’t agree with everything you say – just most of the time.
    Keep up the good work and the exposure of the people who are wrecking the game.

  • One I forgot to add – Adversary of the decade

  • Hi James . Happy and prosperous new year to you. Thanks so much for the blog, if it weren’t for you and your contributors I would have given my time and money to my second love rugby union. A special mention in dispatches should go to Elaine Simpson Long who articulates my frustration so much more eloquently than myself!
    Regards
    Ian

  • May The Full Toss grow exponentially over another 10 years as one of the few places for sane discussion of real cricket. I fear that cricket administration is now simply reflecting wider society, with Graves and Harrison simply being the cricket equivalents of the flim flam artists and congenital liars now running the country.

    • ”Twas ever thus Andy, hidden agendas have in my experience always predominated at the top.
      As Plato said a while ago, power attracts the most unsuitable people, hence his ‘Republic’ ideology.
      Cricket has always reflected the times more accurately than any other sport as it’s a movable feast.
      There has never been a golden era, just a series of developments geared to popularity.

  • Congratulations, James — and thank you to you, and the other writers.

    Personally I quite like that original logo (though it was definitely better when you changed its font a little while later, to the one that still seems to be the site icon right now).

  • Great blog, especially now that the advert glitches seem to have settled down.
    Have enjoyed being a part, only wish I’d heard of it sooner.
    Cheers James, good job.

  • Reading this has been on my to do list for a while now and finally I have managed to get round to reading it.
    I cannot remember when I first came across this blog. A good few years back now. It has been a great read all that time and is one which doesn’t follow the herd. You and Maxie have your own thoughts and opinions which differ from the mainstream media and you say things that need to be said.
    Keep up the great work and don’t ever stop or change. (Unless it’s for the better!) But thank you very much for giving us the pleasure of reading your thoughts and articles. Long may it continue.
    I would also like to add that because of your thoughts you have a group of followers who love cricket and argue intelligently and passionately in the columns following your posts. I enjoy these discussions as much as your posts too. They are thought provoking and enjoyable. Without the blog, I would never have got to have read those thoughts and opinions as well.
    Thank you.

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