CategoryThe Hundred

So You Enjoyed The Hundred. But Did You Miss the Point?

The book has been written, apparently. The Hundred, a bit like Welsh Fire themselves, took on ‘the haters’ and secured a comprehensive victory against all the odds. Stakeholders like Michael Vaughan and Kevin Pietersen, plus the entire Sky and BBC commentary teams have declared, in George W. Bush fashion, that the mission was accomplished. The ECB’s new tournament was a runaway success, they claim, and therefore they were right all along. As for those haters – the...

The Hundred. A Positive Spin.

To mark the end of the inaugural season of The Hundred, we’re publishing two articles that approach things from two very different viewpoints. Below Alex Ferguson explains why he thinks The Hundred was a success and why its critics should think again. I’ll then offer my own perspective which questions how successful the tournament really was … And so, The Hundred is over. The Southern Brave have been the undoubted overall Champions of the men’s and women’s tournaments, with...

Banning Handshakes And ‘Gender Equality’ In The Hundred

Ah Twitter. It’s so much fun. And by fun I mean exhausting, exasperating, and frustrating. If only I had a quid for every muppet who told me that The Hundred is absolutely necessary to get cricket back on terrestrial television. Well, I guess there’s no point arguing with the misinformed and the downright naive. However if, like me, you’re a glutton for punishment, here’s a ‘fun’ exercise for you. The next time you engage with someone who laps up ECB spin...

Hundred Ticketing Farce. Well, What Did You Expect?

First we had Andrew Stauss’s tactless ‘mums and kids’ comment. Then we had Tom Harrison’s ill-advised and rather defensive claim that The Hundred wasn’t for existing cricket fans. Soon afterwards we had that laughable launch ad with a picture of an all-male audience of twenty-somethings at an American rap concert. And then we had the completely avoidable controversy over the ECB’s decision to make KP snacks the official sponsor. Only the ECB could think...

The Hundred PR Paradox

When Colin Graves became the ECB chairman back in 2015, when all The Hundred PR disasters were just a glint in an incompetent marketing director’s eye, he spoke about a sense of decline in the English game and the need to “reinvent and rejuvenate” the sport: I want to leave a legacy for English cricket in that we have improved it, made it more accessible, and more user-friendly … in the past we have had all these different reviews looking at various aspects such as the...

Another Win For England’s T20 Team. Another Defeat For The Test Side.

I was hoping to bring you more good news today. England’s T20 cricketers started their series against New Zealand with a win. However, then I read some off-field news that rather knocked the stuffing out of me. Yes it’s another blow to first class cricket in our country. Let’s deal with the good news first. England won comfortably at Christchurch’s beautiful Hagley Oval overnight. It’s always nice to watch cricket at such a picturesque ground (even if it was only...

FOLLOW US ON TWITTER

copywriter copywriting