AuthorMaxie Allen

Waitrose Dump The ECB

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I’d like to welcome back a familiar face to TFT. News broke a few days ago that Waitrose will not renew their sponsorship of the England cricket teams. Who better to react to developments than my old co-editor Maxie Allen? He’s been following events from afar with interest …  Here are a few thoughts about the recent news that Waitrose have dumped the ECB. The supermarket chain...

The lost key to the crown jewels

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We make no apology for returning time and again to the issue of cricket on free-to-air television. This has become an increasingly crucial battleground for those who campaign to democratise cricket and broaden public access to the game. The issue arouses fierce emotions in every sport. The announcement that Sky Sports have snatched The Open golf away from the BBC was met with widespread dismay...

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